Natasja Paulssen wrote a blog about pipepics at the website Social Networking. She referred to planking. The phenomenon of planking involves lying face down in a public place and posting photos on social networking sites. Natasja came up with the idea of planking with pipepics: posting a picture of a Jointhepipe.org bottle. The picture can be uploaded on the internet with the hashtag #pipepic. We made an overview of all the pipepics at Facebook.