10:10! is a campaign to get individuals, companies and institutions to reduce their carbon footprints by 10% starting in 2010.
Jointhepipe.org is supporting this initiative and is calling up all consumers and companies to drink tap water only, instead of bottled water, for the coming 365 days. This way the CO2 emissions caused by the transportation and production of glass and plastics used to produce bottled water, is being prevented. Not only is this good for the environment, but also for your wallet. And from the money you save, you can finance your own water well in Bangladesh from the Max Foundation. Click on the pages below to read the press release.